•  Transform Your Health and Fitness Business! Uncover Proven Marketing, Sales, and Content Methods To Generate Leads, Attract and Retain Dream Clients..

    without the need for hours of guesswork on social media.



    Are you a fitness professional who wants to maximize your time with clients instead of being stuck on social media? Have you been pouring hours into creating content, only to feel like it's going unnoticed? It's time to break free from the frustration and discover a new approach that attracts high-quality leads and saves you valuable time.


    Imagine if you could ......

    • Attract high-quality leads directly from the content you post
    • Implement a simple content creation system that doesn't rely on the latest hacks or trends
    • Have a solid system in place that makes posting content easy and time-efficient
    • Sell your health and fitness coaching services consistently without feeling pushy or salesy
    • Create multiple offers and diversify your income, ensuring a steady flow of revenue
    • Serve more clients and make a bigger impact through your coaching offers
    • Build a business that gives you the time freedom to structure your days and months as you desire
    • Create a social media system that attracts your dream clients and builds a sustainable business, without spending hours on your phone.


    FBA is my signature program that includes an intensive online curriculum, weekly live consulting Q&A calls with me, and a hybrid mix of 1-1 and group support. With these strategies, you'll attract dream clients, save time, and create a thriving fitness business.    

  • This is for YOU if...

    You're an experienced personal trainer, gym owner, nutrition coach, or fitness instructor who is passionate about helping others transform their lives through fitness.




    You're craving a proven roadmap that will enable you to attract your ideal clients consistently, increase your income exponentially, and establish streamlined systems that free up your time and energy.


    You've dedicated countless hours and put in immense effort to build your fitness business, but you find yourself constantly working around the clock, feeling overwhelmed, and struggling to maintain a healthy work-life balance.



    You're tired of trading your precious time for limited financial rewards and want to break free from the 24/7 grind to create a thriving business that allows you to enjoy life and have the freedom you deserve.



    You're craving a proven roadmap that will enable you to attract your ideal clients consistently, increase your income exponentially, and establish streamlined systems that free up your time and energy.




    You're ready to revolutionize your fitness business, regain control over your schedule, and experience the fulfillment and financial abundance you've always desired.


    You have invested a considerable amount of money in gaining valuable fitness and nutrition qualifications, yet you are unsure of how to attract more quality clients.


    Sounds appealing, right? Let's talk about how you can achieve this.

  • Instead of going it alone what if you....

    Get Supported

    Having someone in your corner is vital to stay the course when you feel like giving up. By being part of FBA you always have a touchpoint on getting questions answered. I'm there for you every step of the way.


    Get Clarity

    You will gain a much deeper understanding of your business and how to market your services effectively. When you implement the systems taught in FBA you will stand out from the crowd.


    Find Your Tribe

    FBA is where your tribe is, our exclusive small Slack channel hosts like-minded Fitpros going through what you are. Making professional and personal connections in FBA is invaluable.


    Gain Freedom

    Time is your most valuable asset, FBA is designed to teach you the systems you need to stop trading time for money, gain freedom and get time back to enjoy with your loved ones.


  • I know how it feels...

    I've been in your shoes, as a former PT of 20+ years I understand the frustration of knowing what needs to be done to grow your fitness business, yet feeling stuck and overwhelmed with tasks slipping through the cracks. But let me assure you, it's not your fault! After struggling for years to find solutions on my own, I'm here to help you break free from this cycle. In the FBA program, I'll provide you with the actionable steps and systems necessary to propel your business forward and finally realize the success you've been longing for.

  • This program has worked for Personal Trainers, Gym Owners and

    Nutrition & Wellness Coaches to create sales with ideal clients!






  • Do any of these challenges sound familiar to you?

    • Clients canceling last minute, leaving you with empty slots and lost income.
    • Struggling to get clients to pay on time, causing financial stress
    • Spending endless hours on social media, trying to figure out how to attract leads.
    • Juggling split shifts leaves you with no free time for yourself.
    • Constantly guessing what type of content will resonate with your audience.
    • People often describe you as "inspiring," yet this admiration does not necessarily translate into tangible, paying clientele.


           It's time for a change. I've been there, and I understand the frustrations you're facing.


    Sure. There are hundreds of ways that you could

    figure this out on your own but...


  • The truth is, most Fitpros get stuck in the exact same place.

    When my clients reach out to me, they're usually on the brink of burnout, feeling like they have no control over their time and always needing to schedule 1-1 sessions and classes at inconvenient times when friends and family were meeting up, making them feel like life was passing them by!


    They often found themselves trapped, investing so much time in creating content for social media without seeing actual sales. They could throw money at hiring assistants, social media managers, ready-made content, or even fancy websites, but if the core foundation of their business wasn't solid, none of it would work!


    With only 24 hours in a day, spending excessive time on social media isn't a winning strategy for business success!

    Which is why I'm on a mission to help people like you...

    I've been in your exact shoes, and I understand the frustration of throwing money at expensive software, virtual assistants, and social media outsourcing, only to deplete my bank account without gaining any new clients!


    It wasn't until I made the decision to invest in mentorship and fix the foundational aspects of my business strategy that I began to witness a steady flow of clients.


    In my program, FBA, we'll work together side-by-side, honing in on what truly works to expand your audience, establish authority, make a meaningful impact, and increase your income, leveraging my battle-tested and proven in-class strategies.





    Say goodbye to spending hours creating content or spinning your wheels on social media!


    As a former personal trainer and nutrition coach of 20+ years, I understand the challenges you face as a fitness professional. That's why I've developed FBA2.0, a game-changing course designed specifically for fitness, nutrition, and wellness coaches like you. This comprehensive program will show you how to build a freedom-based business you love, without the overwhelm.


    In FBA2.0, you'll learn proven strategies to attract client leads through effective content creation and leverage social media to your advantage. From launching successful 1-1 or group campaigns to mastering the art of selling, the course curriculum covers it all.


    With lifetime access, a dedicated feedback portal for personalized guidance, 1-1 access, and a comprehensive coaching model, FBA2.0 provides you with the tools and knowledge you need to thrive in your health and fitness business journey.

  • What's Included 

    Modules With Step-by-Step Video Lessons

    Five core modules for you to grow your business, with worksheets

    designed to help you stay on track. Access to a private learning portal with easy-to-follow short video tutorials, along with all resources, all in one place for easier learning.

    Hot Seat Coaching Sessions

    Join our weekly hot seat coaching sessions, where you'll have the chance to connect with me and your group, troubleshoot any challenges, and receive personalized support.

    1-1 Access and Support

    You'll receive personalized 1-1 support tailored to your needs, starting with an initial strategy call to work on your business strategy and ongoing monthly 1-1 calls throughout the course.

    Printable Guidebook & Workbook

    Step-by-step instructions are designed to walk you through all the steps required to implement in each module to get results. 

    Private Slack Support

    Anytime you need help to get unstuck, help is just a click away, simply post in our private Slack group community where you can come in and connect with your fellow FBAers, get support, and learn from each other too.

    Tried & Tested Templates

    Done-for-you templates on onboarding, referrals, client agreement form, content, systems, sales, coaching, and more, designed for you to use over and over again.

  • Here's an Insiders Look at What You'll Learn:

    Curriculum Overview

    Module One: The Strong Foundation Formula Foundational Systems, Empowered Mindset & Strategic Approaches.


    To build a thriving business in the nutrition and fitness industry, it's crucial to have a solid foundation of systems, and strategic goals tailored to your niche.


    In this module, we dive deep into identifying and overcoming the specific challenges faced by nutrition and fitness coaches.






    We'll tackle:


    • Mastering the four pillars of health and fitness business growth
    • Overcoming mindset obstacles that hinder your progress
    • Setting goals and crafting your personalized business strategy
    • Crafting an irresistible recipe for off/online selling
    • Implementing scalable systems and tools for sustainable growth
    • Establishing yourself as an authority in the industry


    By the end of this module, you'll have a clear roadmap and blueprint that aligns with your goals, equipping you with the productivity and time management skills needed to attract clients and elevate your business to new heights.



    Module Two: Marketing Blueprint

    Ideal Targeting, Compelling Messaging, Strategic Positioning.


    If your social media efforts aren't generating leads, this module holds the solution.


    The key lies in refining your targeting, making even small adjustments that can have a profound impact on the effectiveness of your content.


    In this module, you'll discover the precise audience you should focus on and develop the skills to position yourself strategically to connect with them.



    We'll cover:


    • Identifying your profitable niche
    • Gaining crystal-clear clarity on your ideal client
    • Establishing yourself as their trusted authority
    • Crafting compelling messages that generate leads
    • Creating a transformative statement that sells
    • Mapping out content pillars tailored to your ideal client


    By the end of this module, you'll have a deep understanding of your dream client and their desires. You'll possess the ability to position yourself as the ultimate solution to their problems and become their go-to resource.


    You'll unlock the secret to crafting messages that attract and engage your dream clients, transforming your social media presence into a powerful magnet for their interest.


    Module Three: Social Media Success

    Visible Impact, Buyers Over Followers. 


    In the realm of social media, simplicity is key. You don't have to stay updated on every little detail or chase after the latest trends to achieve sales success.


    What you truly need is a clear and effective strategy that maximizes your social media presence while minimizing your time investment.


    This module takes a no-nonsense approach to social media, focusing solely on what matters most for generating results.


    We'll  explore:


    • Using social media as your lead generation powerhouse
    • Selecting the right platforms for increased visibility and audience nurturing
    • Prioritizing tangible business outcomes over superficial metrics
    • Aligning with the algorithm for maximum impact
    • Guiding followers on the journey from curiosity to paying clients
    • Cultivating a thriving online community


    By the module's end, you'll master the art of leveraging social media as a robust lead-generation engine.



    Say goodbye to overwhelm and excessive screen time as you effortlessly attract clients using proven strategies.








    Module Four: Content Conversion Method

    Harness the power of strategic content mastery for FitPros


    Discover how to unlock the true potential of your social media content to become a lead-generation powerhouse. With my extensive experience as a content creator, I bring you a curated collection of proven strategies developed over a decade.


    We'll tackle:


    • Elevating copywriting to a vital business skill
    • Creating captivating content pillars for sales success
    • Triggering buyer behavior through focused perspectives
    • Developing an efficient content workflow system
    • Generating evergreen leads with organic content


    By the end of this module, you will have mastered the art of copywriting for your health and fitness business. Effortlessly create content that deeply resonates with your dream clients, leaving them astonished by your understanding of their needs.


    Experience the transformative power of strategic content mastery as your social media becomes an unrivaled lead-generation engine.


    Module Five: Sales Acceleration

    Sell, Launch, Succeed on Repeat


    Harness the power of my proven sales systems to generate consistent revenue streams for your fitness and nutrition business, both offline and online.


    When you deeply understand your ideal clients and position your message effectively, selling becomes solution-focused and effortless. Allow me to guide you in perfecting your offers and mastering the art of creating and selling services that resonate with your target audience, whether it's through group programs, one-to-few coaching, or one-to-one sessions—both in-person and virtually.


    We'll cover:


    • Solution-focused selling techniques tailored to fitness and nutrition businesses, encompassing offline and online strategies
    • Creating a comprehensive suite of offers for different client segments, spanning both physical and virtual settings
    • Developing a pricing strategy that reflects the value of your services in both offline and online markets
    • Crafting a successful launch strategy for each offer type, whether it's for an in-person workshop or an online course
    • Implementing an evergreen sales strategy for ongoing revenue generation across both offline and online channels
    • Delivering a remarkable client experience that fosters loyalty, regardless of the interaction format
    • Generating repeat sales through strategic follow-up and upselling in both offline and online environments


    PLUS, I will provide bonus training videos as needed in a dedicated bonus section!



     PLUS, You'll Also Get Access to...



    Get a clear overview of FBA and step-by-step instructions on each module.


    Helps you to easily implement tasks for each module using this workbook.


    Get your questions answered directly, and attend one of your weekly group coaching calls for customized, on-demand mentorship with live hot seat sessions and quick-fire Q&A to help you.


    Access to a dedicated Slack work feedback portal where you can directly submit your coursework, profiles, content, or anything else for personalized feedback from me.


    This private learning portal contains 5 core modules for you to grow your business, with video file pieces of training, PDFs, a workbook, a guidebook, and assignments.


    1-1 Support and Strategy

    My unique coaching approach combines the essential elements of information, guidance, community and 1-1 support, individualized strategy, and feedback, all tailored to empower you in achieving your goals.


  • Sounds AMAZING, Let's do this!





    Colleen Former Nurse & PT Hits €10k Months

    "I was struggling to make sales, I had no systems in place until FBA and then I had a 10k month signing up ideal women to work with me!"

    Yoga Teacher Emma Went From Not being Seen Online to Teaching Chair Yoga To 400 People....... AND her work has been shared by CEO of Facebook 𝗦𝗵𝗲𝗿𝘆𝗹 𝗦𝗮𝗻𝗱𝗯𝗲𝗿𝗴!!⁣

    "I didn't know how to navigate an online Yoga business. I 𝗱𝗶𝗱𝗻'𝘁 𝗳𝗲𝗲𝗹 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝘁 𝗼𝗻 𝗰𝗮𝗺𝗲𝗿𝗮 and was afraid to put myself out there and be visible before FBA"

    Dean Went From A PT with Zero Sales Online To His First €1k Pay In Full Sale!

    "I'm a PT and bootcamp instructor from UK Before joining the program i had never closed a high-end sale before, I had my first €1k sale within four weeks of working together WITHOUT even getting on any sales calls!"

    Mike Went From Being A Broke PT To Have His First 11k Month!

    'Mike was trying to get his personal training business off the ground...when Covid hit.

    He didn't know how to do it online and feared he would have to go back to his old job as a prison officer. Fast forward 6 months and Mike was having 11k months using my CAA formulas!

    Sarah Went From Being A Broke PT To Having Her First 10k Month!

    A former busy gym owner who’s business in Galway was heavily based on teaching group classes, working 40/50 hours per week when Covid hit this bought a lot of anxiety and uncertainty for the business, so she and her husband decided to work with me to help shift the business entirely online.

    Ciara Went From Not Getting Enough Sales as a PT & M to Making 6.4k in Sales..in Just 6 Weeks!

    When she came to me her main concerns were:

    Will it work for me even if I have a tiny following on social media? What if no one signs up?

    Why will someone pay me €1k + online when they don't see me face-to-face?

    But Ciara got started and implemented my FBA magical formula

    She created €6.4k in sales in 6 weeks in my program! and €4k of this was PAY IN FULL!

    Steve in his 40s, busy dad, former gym owner, Went From Being A Broke PT To Have His First 1k Client!

    A former busy gym owner who’s business in Galway was heavily based on teaching group classes, working 40/50 hours per week when Covid hit this bought a lot of anxiety and uncertainty for the business, so he and his wife decided to work with me to help shift the business entirely online.


    Since working together, We did a TOTAL REBRAND MAKEOVER from “The Engine Room” to The Mind Body Engine and are currently working together to create Steve’s kickass male-only program for 20201 - “The a Wellness Warrior.”

    𝗛𝗼𝘄 𝗣𝗧 𝗦𝗽𝗲𝗹𝗮 𝗪𝗲𝗻𝘁 𝗙𝗿𝗼𝗺 𝗭𝗲𝗿𝗼 𝗦𝗮𝗹𝗲𝘀 𝗢𝗻𝗹𝗶𝗻𝗲 𝗧𝗼 𝗦𝗶𝗴𝗻𝗶𝗻𝗴 𝗨𝗽 𝗛𝗲𝗿 𝟭𝘀𝘁 𝗛𝗶𝗴𝗵 𝗘𝗻𝗱 𝗖𝗹𝗶𝗲𝗻𝘁 𝗪𝗶𝘁𝗵 𝗔 𝗧𝗶𝗻𝘆 𝗙𝗼𝗹𝗹𝗼𝘄𝗶𝗻𝗴 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮! ⁣

    My client Spela, a personal trainer working from a home gym had been thinking about offering an online program for YEARS but felt frustrated at having no clue how to put all the shit together and navigate content, social media and sales. ⁣

    ⁣Spela now has a signature 1-1 health and fitness program to offer busy women online + is getting great results⁣

    She has already made two high end sales online with women who paid in full for her new program!

    Selina went f𝗿𝗼𝗺 𝗶𝗻-𝗽𝗲𝗿𝘀𝗼𝗻 𝗻𝘂𝘁𝗿𝗶𝘁𝗶𝗼𝗻𝗶𝘀𝘁 𝘁𝗼 𝗵𝗶𝗴𝗵-𝗲𝗻𝗱 𝗵𝗼𝗹𝗶𝘀𝘁𝗶𝗰 𝗵𝗲𝗮𝗹𝘁𝗵 𝗰𝗼𝗮𝗰𝗵 𝗼𝗻𝗹𝗶𝗻𝗲.

    When Selina started with me, she was confused about her niche, content, social media, pricing, and how to manage her energy juggling everything

    Now she has an amazing core brand and client and content clarity;

    she works less hours, making more money doing what she loves, helping women take control of their health back.

    I love working with clients like Louise Loughlin who wanted to bring her business online cus she is moving to Hawaii soon!

    She took MASSIVE action after our first mentoring call and launched her online service overnight, closing €1k in sales over the weekend following my systems.So proud of her results so far



    In FBA2.0, you'll not only learn how to leverage content for client leads but also discover powerful strategies for creating and leveraging social media effectively. You'll gain insights on launching successful 1-1 or group campaigns and mastering the art of selling, all packed into the course curriculum. With lifetime access, a work feedback portal for direct input, and a comprehensive coaching model, FBA2.0 equips you with the tools and knowledge to excel in your business journey.


    June 19th 2023



  • Frequently Asked Questions